Social Media Experience

Since the end of December 2023, I have served as the Social Media Manager for the Book Cellar, an indie bookstore and cafe in Conyers, Georgia. This page outlines some of the changes I've made and shares the impact of those decisions.

Research

Before beginning my role with the Book Cellar, I actively review the local competition and similar businesses. Through a SWOT analysis, I deduced a plan to post on social media effectively. Review Plan Here.

Scheduling

I've used several different planning tools and scheduling platforms including Sprout Social, Meltwater, and Hootsuite. Due to the state of this role, I plan all content in AirTable and schedule content in each native application.

Branding

Something I noticed immediately was there was a lack of brand identifiers for the bookstore. While some changes are still being made in this area, I have helped to introduce consistency in our branding concerning brand colors.

Results

The Analytics speak for themselves! View how these platforms have grown in the short timeframe under my management. View Current Analytics